Startup? Build a Business With Staying Power!


Are you cerebration about starting a business in 2019, but don’t apperceive how or even area to begin? This commodity outlines the bigger obstacles to overcome, what you allegation to alpha your business, and what to do afterwards year one!


When cerebration about starting a business you wish to anticipate about “Why are you starting the business?” Generally times anyone decides to alpha a business with the mindset they will accept added chargeless time, plan at home, and accept a adjustable schedule. Unfortunately, it is important to abstain these myths. Majority of the time, starting a business isn’t any of these things. Instead, it is continued hours, alive at home may be a distraction, beneath flexibility, and there are abounding hats to juggle. It’s in fact altered again alive for a aggregation and it is important to accumulate all of this in apperception if chief if starting a business is appropriate for you. If it is, again let’s dive into accepting started with your business idea!

Attitude is EVERYTHING. You allegation to consistently accumulate a animated attitude. Abounding things are traveling to arise during the lifecycle of the company, both acceptable and bad, and the a lot of important affair is to accumulate a absolute attitude.


The two bigger obstacles startups face if starting a business is money and reputation. You allegation to achieve abiding you are able to break afloat and accept a agency of costs if starting out. And acceptability is aswell an obstacle because you don’t accept a acceptability or customers. Unless you alpha out with a accumulation of customers, a lot of of the time you are starting out actual alone.



You allegation to accommodate a product/service that humans wish to buy. Researching agnate products/services is important to see what abroad is out there that is agnate to your abstraction and again actuate how your artefact will be bigger than the competition. It is aswell important to be able to accompany experience to the table. It is the acquaintance you accept that will achieve the company. Typically, you wish to accept a alcove so you can yield a focused access and adjudge what blazon of aggregation you wish it to be. Lastly, you allegation to accede if you can advertise abundant of your artefact or annual to achieve a living. Will you be able to awning all of the costs and salaries that arise with a business?


A business plan is in fact essential. What is a business plan?

Start with an executive summary, which is a high-level description of what the business is traveling to do. Next, you allegation a business description that lays out the business in detail. Then, comes the market analysis, who is traveling to be your chump and who is your competition? Next, is organization management. Who is traveling to administer the business? Are you traveling to administer it yourself or are you traveling to appoint anyone from the alfresco to handle your business? A lot of of the time you are starting off managing the business yourself. Next, you allegation a sales strategy, what blazon of sales activity are you traveling to encompass? And lastly, you allegation to cover funding requirements and banking projections. What affectionate of allotment do you allegation to alpha the business and how abundant do you activity to make?

A accounting plan is critical. It is in fact capital you abode down the aloft advice on paper.

There are abounding business plan templates accessible to help. Even if you are an accustomed business, you don’t allegation annihilation complicated. An added ability is a simple roadmap. This break out ages by ages projections for 2 years. What barter shows will you attend? How abounding humans will you hire? What blazon of business campaigns will you run?

Last, goals are acutely important. You allegation to set specific goals in your business plan so you apperceive area you are heading.


How will you accounts your business? Some of the key questions to ask are how abundant money will you allegation to break afloat? Will you be demography a salary? What will your non-salary costs be? How abounding humans do you plan on hiring the aboriginal year? What about aggregation benefits? Even if you are by yourself, you will allegation allowances and insurance. These are all questions you allegation to anticipate about.

Should you self-finance or yield out a loan? Self-financing is generally recommended if you accept abundant money in the coffer to float the business and your bacon for a year or two. This advantage reduces the pressure. The endure affair you wish is burden from creditors. Loans are traveling to be difficult to procure. If you administer to get a loan, you will accept to claimed acceding and you will allegation collateral.

There is aswell the achievability for a banking business partner, however, a banking business accomplice can generally advance to meddling and pressure. It aswell may could could cause you to run the business abnormally again you envisioned. Remember, you are starting the business to put your own circuit on it!

A fourth advantage is a allotment company. This is a applicable advantage because they will generally do your amount and invoicing for you. Sometimes the allotment aggregation will accommodate a basal ATS arrangement as able-bodied that could advice you alpha off. The downside to a allotment aggregation is generally it is harder to breakaway. You allegation to pay off loans with absorption and sometimes it isn’t financially achievable to breakaway. If you use a allotment company, you wish to achieve abiding you accept the acceding and apperceive what it takes to footfall abroad from the allotment company.

Some added allotment options, are family, baby business grants, and crowdfunding/internet. It is in fact up to your acumen admitting if this is a acceptable advantage for you. Baby business grants tend to be harder to defended and a diffuse process. Crowdfunding, gives you baby amounts of money from a ample amount of people. It is an abnormal option, but could work.

How abundant should you pay yourself? It depends on the industry, but about your aboriginal year’s bacon is $34K to $75K. You aswell accept to be able to possibly achieve annihilation for a brace of years! It is important to adapt for that. You don’t wish to get yourself into a debt situation.

First Year Profits. Very few businesses achieve a accumulation their aboriginal year. It is abundantly important to not get beat if this is the case and abide to soldier on. Generally, it takes two to three years for profits to bang in.


Make abiding you actualize a aggregation name that you like and represents the “look & feel” of the business. Abstain application your name, leave that to the law and accounting firms! Sometimes it makes you accessory small. You consistently wish to achieve yourself accessory beyond than you are. Lastly, accede a name that begins with an “A” to arise top on lists.

Next, you will allegation to anatomy a corporation. You can’t just alpha diplomacy stuff! A acceptable best convenance is to get a book and apprehend about the altered kinds of corporations. You in fact allegation to accept how this works if you are active a business.

You will allegation an EIN (Employer Identification Number). Again you will allegation to adjudge what affectionate of association you wish to form. There are C corporations, which is an Inc. company. You may accept heard the appellation “Cannot bore the aggregation veil.” That agency if you alpha a C corporation, no one can sue you personally. They accept to sue the corporation. Additionally, you book taxes abstracted from your claimed taxes. This is a abundant advantage because it allows you to accumulate your claimed and business diplomacy separate. For S corporations, this is not the case. Your claimed and business tax allotment are the same. One advantage to accumulate in mind, if you wish to advertise the aggregation there are generally tax advantages. If you anatomy a C corporation, it is actual difficult and big-ticket to anatomy a S association afterwards. If you don’t plan on befitting the business for a continued aeon of time, basal a S association may be a applicable option. Additionally, there are corporations alleged Limited Liability Aggregation (LLC). You can aswell anatomy a not for profit, but you accept to be accurate with that and achieve abiding you qualify.

The best affair to do is consult with your advocate and accountant to acquisition out which association is the best for you. Once you anatomy your corporation, you will allegation to get a business license, annals with the state, and get a coffer account.


Marketing your abode is just as important as aggregate else. An alfresco appointment is a acceptable avenue to go because it projects professionalism. The aboriginal year you will be spending a lot of time PROVING you are a absolute business. One of the best agency to prove this is to accept an office. This avoids the dog barking in the accomplishments while on the phone. Additionally, it helps you focus. There is no allurement to bandy a amount of laundry in! An appointment is aswell a abundant abode to accommodated people. You don’t wish to consistently accept to accommodated at a coffee shop. Especially today if you are aggravating to recruit people, you wish to aback professionalism.

You don’t allegation to alpha off in a adorned office. Some cities activity acting space. In Chicago, you can get an appointment for $350-$700 a ages that includes 1-3 clandestine offices, a accumulated commitment address, a receptionist/company buzz #, WIFI, affair rooms, and a furnished space/kitchen. If a acting amplitude is not an advantage in your city, you can aswell appoint a baby office. Get bargain yet contemporary furniture! You can aswell get a amateur internet buzz system.

If a concrete amplitude is in fact not in the budget, you can get a “Virtual Office.” You can acquirement a basal appointment as low as $99/month and it provides you with a accumulated address, receptionist, affair rooms, and calls traveling out arise to arise from your aggregation name.


You NEED able business abstracts and business cards. It is capital to acquisition a acceptable designer, but it doesn’t accept to be big-ticket as continued as the abstracts accessory good. You alone allegation the basics to alpha out. A lot of of the time you are bearing an e-brochure, e-mail template, and a one-page handout to bear at barter shows and if visiting clients. Do not achieve these yourself. Even if you are graphically oriented, you shouldn’t absorb time accomplishing this. You allegation to be on the buzz authoritative business calls.

Everything you forward needs to achieve a annual and spell “success” with your materials. You allegation to accessory like an accustomed company.

You will aswell allegation a logo. You may wish to get a able to architecture your logo that costs a little more. This will achieve a annual about your aggregation and you will accept it for a while. Agenda is optional. Mostly, you apparently aren’t sending a lot of letters, but if you plan to forward belletrist you will allegation letterhead. You will allegation a proposal template aback you will be sending abounding proposals to clients. Lastly, you in fact allegation a website. If you don’t accept a website, you aren’t a accepted business these days. Humans wish to accessory you up and if they can’t acquisition you on the internet again it is a red flag. Again, do not achieve the website yourself. You can consistently acquaint if it is a self-made website. Two capital items for your website, is an analysis anatomy and adaptable optimization. Your website accept to be adaptable optimized because anybody is analytic on their phone.


Simple questions to ask yourself is who are you diplomacy to? Who abroad is diplomacy to them? What is your focus? Why should a chump accept you? These are basal questions, but you would be abashed how abounding baby business owners can’t accord a acceptable acknowledgment to these questions.

E-mail marketing is important; however, it shouldn’t be your capital focus. A actual low allotment of e-mails in fact get opened due to the accumulation amounts of e-mails anybody receives daily. Cold calling is a admired of many. It is capital so you accept to like to algid call. Always leave a message. Abounding times, humans adopt to alarm aback later, however, abrogation a bulletin begins to body that relationship. If they are searching for the band-aid you offer, who will they call? Mailings are aswell acceptable to add into you business mix to forward out a brace of times a year. Jumbo postcards mailings are consistently a acceptable option. There are abounding able postcard companies online that will architecture the postcard and handle distributing it to your commitment addresses. You consistently wish to aftereffect with a buzz alarm to get bigger results. Barter shows are abundant to attend, but can get expensive. This is a acceptable way admitting to get your name out there. Social Media is actual important these days. If you don’t apperceive annihilation about amusing media, yield an online course. Abounding humans are on amusing media so it is a abundant way to ability those that are on it. Lastly, referrals/networking is acutely important. Once you alpha to get customers, you will be able to get referrals. And networking is a abundant way to accommodated new people. Consistently arise contest that abeyant audience may be at.


Business owners should apperceive how to sell. The a lot of important affair is to accept in your aggregation and be able to advertise the concept. You accept to apperceive why your product/service is the best and apprentice how to advertise why it’s the best. At the end of the day, barter are affairs “YOU.” In a lot of cases, your artefact is not one of a kind. You allegation to argue the chump that “YOU” are the one.

If you are new and a baby company, affairs from you is a risk. You accept to affected this your aboriginal year. Anyone will accept to be your aboriginal customer. How will you prove that you are not a risk? This is something you allegation to anticipate about and be accessible to acknowledgment if you are asked. One way to do this, is say if you plan with me, I will be administration your annual personally. You wish to put calm a account of allowances that you getting a abate aggregation will be able to activity ballad a ample company.


Once you get your aboriginal customer, you MUST accept a contract. Don’t use your uncle’s advocate who specializes in cartoon up wills. You allegation an advocate who knows your business and specializes in it. Steal a contract template from online that depicts your business and says aggregate it needs to say. Application an advocate to abode up a arrangement from blemish is acutely big-ticket and a lot of of the time you can get a bigger one online anyway. In the sales contract, DO NOT accept on important points. How do you apperceive what the important believability are? One way is to ask your attorney. What is it on this arrangement that I should never modify? One account you will acquisition on a lot of accepted affairs is if activity occurs it goes to the seller’s state. You never wish to change this in the contract because if something does arise up, you will allegation to appoint an advocate in addition accompaniment and that can get actual expensive. A lot of humans apperceive that it goes to the seller’s state, however, some humans will wish to change this. You never wish to blend with your arrangement after consulting your attorney.

Always remember, do not accord abroad the store. You will consistently wish the business, but it will not be acceptable if you accept on too abounding matters. You accept to account in your business plan and your banking projections what you are traveling to charge. If you get business that you aren’t traveling to allegation what you allegation to charge, again you ability as able-bodied not get it. You allegation to absorb your time on business that will be profitable.


You allegation to be in both civic and bounded organizations because it gives you burning credibility. Anyone who is allotment of a civic alignment knows you get high-level training and accretion industry knowledge. Additionally, you apprentice about legislation. You allegation to apperceive the laws. Bounded organizations achieve the same, but you get bounded accompanying industry ability and legislation. You can aswell arise bounded contest ballad spending money aerial somewhere. Joining both civic and bounded organizations are actual important for burning credibility.


Eventually, you are traveling to allegation to appoint employees. You accept to accept an agent agreement. Again, you can grab a arrangement online and run it by your attorney. If you appoint someone, you will allegation to accord them a accounting activity letter, benefits, and an agent agreement.

You will allegation to amount out how abundant you will pay your advisers and aswell what allowances you will accord them. Getting a baby business, you may wish to accord your advisers bigger allowances they can’t get anywhere abroad so there is an allurement to plan for your business. You will aswell allegation to amount out alive hours and food you are traveling to provide.

Additionally, an agent handbook is essential. You can acquirement a accumulated handbook arrangement and adapt it by bushing in the blanks. You wish to accommodate all of your advisers a archetype on their aboriginal day and amend it anniversary year. The handbook should accommodate guidelines on all processes and policies, such as a mission statement, vacation/PTO policies, etc. You never wish to be cryptic with anything.

What does a acceptable agent contour accessory like? You allegation aggregation players and anyone who has a affection for the job. You don’t wish anyone to annoyance them cocky in every day. You aswell wish your advisers to be bent and dedicated. If you accommodate your advisers with incentives, they will a lot of acceptable be dedicated.

It is up to YOU to accumulate your advisers motivated. Engaging your advisers is important. Talk to them and see what they anticipate about altered topics. You aswell allegation to adjust your metrics and accept goals for your advisers to ability for. Goals advice access agent productivity. It is important to analyze and abolish centralized roadblocks that can abuse an employee’s productivity. Training and able development opportunities are important for your employees. And lastly, you accept to consistently bethink to focus on your business strategy. You can’t amuse every market. If a applicant isn’t the appropriate fit and will could could cause added accent for anybody at your company, canyon the business up.


Probably the a lot of arid affair about owning a business is accounting, payroll, taxes, etc. Unless you like these things of course! Unfortunately, if you don’t, you accept to anticipate about these things if owning a business.


For payroll, you can appoint an alfresco amount company, accept your accounting close do it, or do it yourself through a amount software. You must book your amount taxes, contrarily you can go to jail. You aswell wish to achieve abiding you abstain top backward penalties. The government will allegation you if you are backward on anything.


Make abiding you forward out invoices to barter promptly because the eventually you forward them out, the eventually the money comes in. Cashflow is acutely important. You accept to break on top of accessible invoices, even if your accounting close is accomplishing your invoices, added again acceptable they are not traveling to achieve accumulating calls. You will aswell allegation to forward out a statement of account, which is a certificate that outlines aggregate the chump owes. If you forward this out, humans tend to pay quicker because they see all of the money they owe.


You accept to pay your bills promptly in adjustment to defended a acceptable acclaim rating. You wish to accept a acceptable acclaim appraisement because affairs are traveling to run a D&B on your company. Get rid of acclaim cards that you do not use because this can aswell abuse your acclaim score. Additionally, abstain active up acclaim agenda debt. Do not get into debt no amount what. It will annihilate the business and accent you out.


There are two actual important abstracts you accept to have. One, is a balance sheet (assets & liabilities). Assets are banknote in the bank, appliance you ability have, etc. Liabilities are accounts payable, outstanding loans, accession 401K from an employee, etc. Second, is an income statement (revenue/expenses/profit.) This would cover what your sales and costs are. You yield what you sold, bare expenses, and that is what your accumulation is. At the end of the year, that accumulation gets agitated over to your antithesis area and becomes allotment of your buyer disinterestedness for the next year.

It is actual important to accept your financials. If you don’t, get a book, arise a seminar, etc. You don’t wish to await on your accountant. You accept to be alert of abstraction if hiring an alfresco aggregation so it’s key to accept your financials and be able to apprehension annihilation that doesn’t accessory right.


Never do your accumulated tax filing yourself. It is complicated and, added importantly, you will consistently wish an accounting close to assurance off on it.



At some point, you accept to bear the product/service. If you are a staffing close and are agreement candidates, you accept to achieve abiding they stick or you will not get paid. You aswell allegation to consistently accommodate top superior service. High superior annual agency echo business and referrals. This is one way to advice abound your company.


If you are a staffing company, you allegation a database that can administer audience and candidates. Achieve abiding you ascribe all clients, candidates, and follow-ups into the solution. A cloud-based software is the way to go with an simple account cable fee. Training is actual important. You allegation to apperceive how to use your software. If you are traveling to advance in software, use that apparatus to advice abound your business. It will achieve processes added efficient. It can aswell advice access chump service. If anyone is out of the appointment and a catechism comes in from a client, you can yield a accessory at the addendum in the software and see area aggregate was endure larboard with that client. You don’t allegation to delay for that being to be aback in the office.

Once you advance in your software, apparatus a mandatory use activity for your employees. For this you will allegation a process handbook. The book defines what you wish them to access and how you wish them to access it. Data not entered leaves if an agent leaves. This is your data, this is your business, you wish to accumulate it in the business. Additionally, with software you can adviser achievement and accumulate important statistics on agent achievement and the business. In adjustment to abide to abound your business, you allegation a way to accomplish letters and analyze what is traveling able-bodied in your business and area you allegation to improve.


In year two, you are traveling to capitalize on your achievements. You will accept chump references to advice accompany in new business. You are traveling to be able to invest added in your business. You can advance in added agent training, afterlight your website, accessory an added barter show, and maybe it is the time to move into your new office!

After year one, you wish to appraise how the aboriginal year went and arise up with a new business plan for year two. Every year you wish to arise up with a new business plan. You will wish to begin with your aggregation new account and achieve abiding anybody is communicating what their plan is for the next year. This helps acceding there are no inefficiencies and that no one is accomplishing the aforementioned plan twice.

Each year, you will wish to abide to hone your accomplishment set and processes. You wish to consistently challenge yourself and change your aggregation as the industry changes. You accept to abide to be passionate about what you are doing. The minute you are no best passionate, advertise the business! ALWAYS abide to dream, but not alone dream, but yield activity and achieve it happen. Achieve abiding you celebrate success from both a aggregation and agent standpoint. You aswell accept to be accommodating to take risks if you wish your business to be successful, but don’t be reckless. Consistently analyze new agency of abutting your business. Know your limits, but never try to stop beyond them. Lastly, don’t be abashed to let go of low performers. Firing is actual painful, but abominably it is necessary. Also, don’t be abashed to let go of top performers if they accept a bad attitude and are contagion the environment, they accept to go no amount how abundant money they are authoritative for you.

Finally, anybody consistently sees the end goal, SUCCESS, but there will consistently be obstacles forth the way. Don’t be abashed of failure. You accept to abort a amount of times in adjustment to be successful.

Good luck! Alpha your journey!

– Community Benefit Fund